General 12 min read
Case Study: How We Helped a Jewellery Brand in Jaipur Achieve 4X ROAS
Discover our step-by-step Meta Ads optimization blueprint that delivered ₹22.4L in sales for a local Indian jewellery showroom.
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AS
🔱 AUTHOR & LEAD STRATEGIST
Aniket Samant
Founder & Performance Director at RoasBodhi™
Performance marketing strategist and web architect with deep experience in scaling Return on Ad Spend (ROAS) for Indian SMBs. Pioneer of the Pay-After-Seeing™ web development model.
6+ Years in Performance Ads & Conversion Architecture
Pay-After-Seeing™ Pioneer
Pan-India Remote Delivery
Core Areas of Expertise
Meta Ads & Conversions API (CAPI) Architecture
Google Search & High-Intent Performance Max
High-Speed Astro.js Full-Stack Web Development
Return on Ad Spend (ROAS) Mathematical Optimization
Google Business Profile & Local Discovery Funnels
INSIGHTS & GUIDES
Articles by Aniket Samant
General 11 min read
Building Your First Digital Marketing Budget: A Framework for Indian SMBs
How to allocate your marketing budget across Meta, Google, and Web development. A step-by-step financial framework for Indian local business owners.
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Web Design 10 min read
Landing Page Optimization: Turn Ad Clicks into Customers
Is your landing page leaking ad budget? Learn the core conversion design rules, page speed metrics, and trust elements to boost your ROAS.
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Google Ads 13 min read
Google Ads Keyword Research for the Indian Market: 2025 Guide
Master keyword research for Google PPC in India. Understand local search patterns, regional English terms, and negative keyword strategies.
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Meta Ads 11 min read
Instagram Marketing for Indian Businesses: Beyond Just Reels
Discover a comprehensive Instagram marketing blueprint for Indian local brands. Learn about content pillars, conversions, and target reels.
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General 12 min read
10 Digital Marketing Mistakes Indian SMBs Make (And How to Fix Them)
Avoid these costly digital marketing traps. 10 common mistakes Indian small businesses make on Meta, Google, and website setups.
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General 8 min read
ROAS Calculator: How Much Should You Spend on Paid Advertising?
Learn how to calculate your Return on Ad Spend (ROAS) and determine your daily ad budget to reach your revenue milestones. Formulas & Indian benchmarks.
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General 9 min read
How to Get More Leads from Facebook Ads: Real Estate Case Study
Learn how we generated 847 high-intent real estate leads in Pune with Meta Ads. Replicate our framework for your local business.
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Web Design 11 min read
Website Development Cost in India: The Real 2025 Breakdown
How much should a website cost in India? Explore our transparent breakdown of web design pricing, hidden hosting fees, and our risk-free guarantee.
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GMB SEO 14 min read
Complete Guide to Google My Business Optimization for Indian Brands
Learn how to rank #1 on Google Maps in your local area. A step-by-step guide to GMB optimization for Indian local retail storefronts.
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Meta Ads 10 min read
How to Reduce Facebook Ad Cost in India: 7 Proven Strategies
Are your Meta CPLs too high? Discover 7 practical, data-backed ways to reduce Facebook and Instagram ad costs in the Indian market.
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Google Ads 12 min read
Meta Ads vs Google Ads: Which is Better for Indian SMBs in 2025?
Confused between Meta ads and Google ads? Read our comprehensive comparison on cost (₹), target audiences, and industry benchmarks for Indian SMBs.
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General 5 min read
What is ROAS? Complete Guide for Indian Business Owners
A simple, math-based explanation of Return on Ad Spend (ROAS) and how to calculate it for your advertising campaigns.
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Web Design 5 min read
Website Design Cost in India 2025: Complete Pricing Guide
An honest breakdown of website development costs in India, comparing freelancers, agencies, and self-managed CMS templates.
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GMB SEO 6 min read
Google My Business Ranking Guide 2025: Rank #1 on Google Maps in India
A step-by-step checklist to dominate local pack search rankings on Google Maps and drive customer walk-ins for your local store.
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Meta Ads 10 min read
How to Get 3X ROAS from Facebook Ads: Complete Guide for Indian Businesses
Learn the exact creative, targeting, and analytics setup required to achieve a 3X+ Return on Ad Spend (ROAS) on Meta platforms in India.
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Meta Ads 8 min read
Meta Ads vs Google Ads: Which is Better for Indian Small Businesses in 2025?
A comprehensive comparison between Meta and Google advertising channels for local storefronts and SMB models across India.
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